As entrepreneurs, we often reach a point where our brand just doesn't feel right anymore.

Maybe you look at your website, your content, or your messaging, and it just doesn't reflect who you are today. It happens to the best of us, including me!

A few years ago, I found myself in this exact position. My brand no longer felt authentic to where I was in my life and business.

In this episode, I’ll walk you through the signs that it might be time for a brand refresh and share the exact steps I took to refresh my own brand. Let's dive into the checklist you can use to ensure your brand stays in alignment with where you are now and where you're headed!

Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:

How to recognize the signs that it’s time for a brand refresh (Hint: it’s more than just a new logo or color palette).
The simple steps to align your messaging and visuals with your evolving business.
How to use a brand refresh to reconnect with your audience and reignite your passion for your brand.

**I’ve included the main points below, but I encourage you to dive into the full episode via audio or video!

For the full content, and all the insider tips, listen to Episode 137 or watch it here.

LISTEN ON SPOTIFY | LISTEN ON APPLE PODCASTS | LISTEN ON YOUTUBE

When Should You Consider a Brand Refresh?

1. Your Customer Has Changed

Your ideal customer isn’t static and neither is your business! As you continue to engage with your audience, you get more clarity on who they are and what they need. Maybe you've expanded your offerings or shifted your focus.

Your customer base might have changed from your initial target audience, and this can directly impact your messaging, products, and services.

For example, maybe you started helping new moms, but now you specialize in supporting entrepreneurs in their second year of business.

This shift means your brand needs to reflect these changes, ensuring your messaging and offerings align with your ideal customer’s needs.

2. Your Visuals Don’t Align with Your Brand Anymore

Branding isn't all about colors, fonts, and photos, but the visuals play a big role in how your audience perceives your business.

If you’ve grown or evolved as a business, it’s likely that your visuals no longer reflect that growth.

This was the case for me when I noticed that my branding still felt a bit "old" and didn't match my personal growth. Sometimes, a visual refresh, like new colors, fonts, and imagery, can help bring your brand in line with where you are today.

3. Your Brand Messaging Feels Inconsistent

If your messaging feels all over the place, it’s a major sign that your brand needs a refresh.

Inconsistent messaging can make it hard to attract and retain your ideal customers. For me, I realized that my messaging wasn’t clear, and it didn’t reflect my evolution as a business owner.

If content creation feels hard and your messaging is unclear, it’s time to revisit your core brand messages and get clear on how you’re communicating your value.

4. You Feel Disconnected from Your Brand

As life changes, so do we. If you’ve gone through significant shifts in your personal or business life, your brand might not be aligned with who you are now.

For me, the changes I made in my personal life (like buying a home and transitioning my family life) prompted me to refresh my brand. When you feel disconnected from your brand, it’s essential to revisit the foundational work and bring your brand back to life in a way that feels authentic to your current self.

Brand Refresh Audit Checklist: What to Focus On

To help you through your brand refresh, I created an audit checklist to guide you.

This is the exact process I went through when refreshing my own brand. You can grab your copy of the checklist here. Here's a breakdown of the categories you’ll need to audit:

1. Brand Clarity and Strategy

Start with the heart of your brand: your mission, values, and your "why." Ask yourself:

Does your brand mission still reflect where you are today?
Are your values aligned with the direction you're heading?
Has your ideal customer changed?
What makes you different? Can you clearly communicate your unique positioning?

2. Brand Messaging and Voice

Messaging is everything. It's how you connect with your audience, and it should consistently reflect who you are. Here are the questions you need to ask:

Does your brand story reflect your evolution and where you currently are?
Is your messaging consistent across all platforms? Are your core brand messages aligned with your current goals?

Do your brand colors, fonts, and imagery reflect where you are today? Do they align with your messaging and customer’s emotional experience?

3. Marketing and Offers

Look at your website, content, and marketing strategy:

Does your website clearly reflect where your brand is today?
Is your marketing strategy still aligned with your brand’s mission? Are you showing up in a way that feels authentic to you and your lifestyle?
Are your offers still relevant to your ideal customer? Are you still excited to sell them or have your desires shifted?

Final Thoughts: Keep It Authentic and Aligned

A brand refresh is a powerful opportunity to get clear on your messaging, values, and goals. By taking the time to go through this process, you ensure that your brand truly reflects who you are today and where you're going.

Don’t be afraid to embrace change. Sometimes, a little tweak can make a huge difference!

If you’re feeling stuck, I’ve made this process easier for you with You! Branded, my signature program that guides you step-by-step through your brand refresh.

This program can help you clarify your mission, update your messaging, and even streamline your website and content. It’s designed to help you get your brand on track in just two weeks!

Ready to refresh your brand?

Let’s make it happen.
👉 Sign up for You! Branded
Or grab the Brand Refresh Checklist to get started right now!

Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.

P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.

FREE GIFTS FOR YOU

--

FREE GIFTS FOR YOU --